| Over 160,000 people visited these
sites generated
over 2.7 Million hits in the past 17 months. These local community sites
has been designed with one goal in mind, to promote Waxahachie,
the Downtown Square and Ellis County, its businesses and events
held in the county, in town or on the Square.
Advertise your business on four high-profile, highly
ranked local websites for the price of one.
Special
Real Estate Section
- Ellis County
For information on Advertising in the Waxahachie Journal Real
Estate Section
call Charles Flowers 972-723-0295 or
Email |
Premium Ad
|
|
Advertising call:
Charles Flowers at 972-723-0295 -
Ellis County and Midlothian Advertising Sales
Jennifer Howell at
972-937-4427 Waxahachie Advertising Sales
|
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Site
Statistics
- 2,754,860 Total hits from January 2006 to May 2007
- 166,455 Actual individual site visits
- 384,530 Total number of page views
- 164,403 Hits Average per month
- 12,862 Visitors Average people per month
Demographics
- 51% of visits are local, defined as North Texas and Texas
proper.
- 44% of visits are defined as national outside of Texas.
- 5% of visits are defined as international visitors.
(Statistics based on 17-month period from
January 2006 to May 2007)
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Search Engine Placement
and Ranking
Top 5 listings - Keyword
Phrase Waxahachie News - Waxahachie Downtown - Waxahachie Antiques
-
Shopping Ellis County, Waxahachie Shopping - Waxahachie
restaurants, Waxahachie, Waxahachie lodging.Top 5 Listings
- Google -
- Yahoo
- MSN
- AOL
- DogPile
- AltaVista
- DMOZ.org
- Hot Bot (Ask.com) / Ask Jeeves
- Metacrawler
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Banner Ads Work Even If Your Visitor Does Not look At!
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A new study reveals that website
banner ads make an impression even when viewers are not paying
attention. According to “An Examination of Different Explanations
for the Mere Exposure Effect ” in the June issue of the Journal of
Consumer Research, “Regardless of measured click-through rates,
banner ads may still create a favorable attitude toward the ad due
to repeated exposure.”
The researchers investigated whether “mere exposure effect,” a
condition in which people develop a positive perception of stimuli
not presented to them on a noticeable level, was also applicable
to incidental advertising. In a series of experiments, the
researchers discovered that even if people could not recall the
content of the ad, repeated exposure led to familiarity, which
then led to positive feelings.
Participants had more positive evaluations toward the target
banner ad as exposure frequency increased. Surprisingly,
participants also showed high levels of tolerance for banner ads
on which they were not directly focused. According to the
researchers, even after 20 exposures, common wear-out effects were
not apparent. Source: ScienceDaily.com, May 11,2007 |
What is a Website Hit? What is a visit?
|
Website hits
are a good indication of the amount of information, graphical
assets and band width that is being transmitted from a website.
This information is often misleading to many as it is
misinterpreted as people visits. A visitor to a
website can generate 100 or more website hits by simply viewing a
webpage. If there are 20 assets on a page (,text, graphics,
scripts, flash media, forms, email hyperlinks) and this visitor
views five pages, 100 hits have been generated by this one
visitor.
Website Visits are actual people and/or
IP addresses which visit the website. This is a better method of
judging the strength of a web site. For example, these three
website, over the last 17 months, have generated over 2.400,000
hits. This translates into approximately 106,000 people actually
visiting the site for information and/or to make a purchase.
Site Demographics - Using server side tracking we
can tell where and our visitors are from. The majority are
from the USA but we have a surprising amount of foreign visitors,
approximately 15%. Over 50% of our visitors are located in Texas.
Over 40% are outside of Texas and visit our websites looking for
local information in regards to visiting Waxahachie. We receive
many requests for lodging information, Bed and Breakfast
accommodations, the best places to eat and more. Approximately 34%
of our Texas visitors are local returning visitors.
RSS Feed - All three websites are syndicated
nationally and growing in popularity as RSS Feeds become more
popular with wireless PDAs and IPODs become more prevalent
in our day to day lives.
- Web page assets such as graphics, text, videos
and links that are downloaded each time someone visits a
website.
Website Visits - Are actual people or individual IP
addresses that visit a web site.
Page Views - Actual number of pages a visitor views.
Note: All website
statistics listed are server side statistics. Copies are
available upon request.
Email |
Advertising call:
Charles Flowers at 972-723-0295 - Ellis County
and Midlothian Advertising Sales
Jennifer Howell at 972-937-4427 Waxahachie Advertising
Sales
|
